The Singaporean clothing brand Crocodile recently launched its all-new dynamic kids’ collection for boys in Sri Lanka, marking a significant step towards catering to a wider audience. This expansion into children’s fashion reflects the brand’s continuous growth.
Established in 1947, Crocodile boasts a rich history spanning over 70 years. Founded by Dato’ Dr Tan Hian Tsin, the brand was named after the crocodile, symbolizing durability, resilience, and timeless appeal. Initially starting with singlets, a popular clothing item back then, Crocodile steadily expanded its offerings, earning recognition for its high-quality materials and well-crafted designs.
Crocodile’s initial focus was on men’s apparel, establishing itself as a leading brand in Southeast Asia. However, the brand’s vision extended beyond, leading to the introduction of women’s clothing in recent years. The launch of the Crocodile Kids collection for boys in Sri Lanka may indicate that the brand has ambitions to cater to the entire family.
While the launch took place at One Galle Face Mall, the collection is also available at other Crocodile locations, including:
- Duplication Road
- Pelawatte
- Marino Mall
- Dharmapala Mawatha
The Crocodile Kids collection for boys presents a fresh and exciting option for Sri Lankan parents seeking stylish and comfortable clothing for their young ones. Backed by a brand renowned for its quality and design, this new venture promises to continue Crocodile’s successful journey in Sri Lanka and beyond.
However, navigating the competitive landscape and catering to the evolving needs of its customers will be crucial for the brand’s long-term success in the Sri Lankan market.
